Bhubaneswar, 06th July, 2016 (OdishaLIVE Bureau): While many of the Indian television channels broadcast Shri Jagannath Rath Yatra from Puri Live, today, many web media also didn’t want to miss out the opportunities and tried to catch the global audience during the occasion. OdishaLIVE, the first web channel network of Odisha got huge audience response during it Live Streaming of the event.
“More than two lakh viewers were gripped with the Live broadcast of Sri Gundicha from Puri, with our Channel, which was being streamed for more than nine hours. During this time slot the total ‘Watch Time’ of the Channel was around eleven lakh minutes,” informed Shri Nilambar Rath, the Founder and Editor of OdishaLIVE. “It was amazing and happened to be the biggest Live event of the country on web. Over four thousand viewers watching an event simultaneously on a single web portal was certainly an eye opener. This will add to the process of creating Odisha as an international brand,” he added.
On it’s maiden attempt this year, OdishaLIVE became No. 1 digital platform in pulling maximum number of audience to watch Rath Yatra LIVE on web. As per the statistics, hundreds of NRIs and foreign nationals from countries like USA, UK, Canada, Australia, Russia, Philippines, Singapore, Iceland, Turkey, Greenland and Middle East are watching the celestial event at www.rathyatra.live and the YouTube channel of the network.
The audiences watching Rath Yatra Live in OdishaLIVE platform were also active in putting their comments and appreciating the initiative of the Channel. One Mr. Dhira Das from Florida, USA said ‘Hari Bol’ while Mitesh Moria from Melbourne, Australia had commented ‘Amazing’. Similarly, many audience including Andrew Pomanistochko of Russia had said ‘Thank you’ to OdishaLIVE for bringing such a great event to them.
Looking at the magnanimous impact of Rath Yatra of Lord Jagannath, YouTube had also highlighted OdishaLIVE platform on its Live Page further creating an opportunity to reach out more and more people throughout the globe. Maximum number of concurrent viewers were being connected with the streaming during the peak time of the interesting rituals like ‘Pahandi’, ‘Chhera Pahanra’ and pulling of the Chariots. Many audience also watched Rath Yatra LIVE at other social media platforms of OdishaLIVE like Facebook.
Apart from Shri Gundicha Yatra, OdishaLIVE has made arrangements of multi-camera and high quality Live Feed from the Grand Road of Puri to catch the other key events like, Bahuda, Suna Besha, Adhara Niti and Niladri Bije matching the schedule of Sri Jagannath Temple Administration.
Rath Yatra is one of India’s largest events which pulls more than 5 million visitors during the nine days long event. The visitors include many foreign tourists. Moreover, millions of audience worldwide trail the event through different television and web broadcasts. It is thus marked as a top priority event in the annual calendar of Odisha Tourism.