- Ad Guru, Prahlad Kakar to deliver talk on ‘Making Odisha a Global Brand’
- Odisha Brands to be felicitated for Quality, Connect & Commitment
- OdishaLIVE to make it an annual event
Bhubaneswar, 19th June, 2016(OdishaLIVE Bureau): OdishaLIVE, the first web channel of Odisha, is organizing a unique event, ‘Brands of Odisha’ to appreciate & applaud the success stories of homegrown brands of the State. The channel will present the awards different categories to reputed brands of Odisha for their global quality, outstanding customer connect and commitment towards the society at large. The awardees will be given away with a citation at a special event organized on 22nd evening at Bhubaneswar.
A talk show by India’s veteran creative director, Prahlad Kakar will be one of the key enticements of the event. He will be deliberating on the theme, ‘Making Odisha a Global Brand’. The Ad Guru has ruled the advertising world with his brand of irreverent humor, memorable brand building campaigns and has created Award winning commercials for the most reputed Corporates and agencies in India and the Asia Pacific region.
“Odisha is already a global brand in many counts. But unfortunately, it has not projected to its fullest potential for many historical reasons,” said Nilambar Rath, Editor, OdishaLIVE. “We bring in an international communication guru like Mr. Kakar who his perspectives on how to break all the barriers and make the brand ‘Odisha’ felt worldwide,” he added.
‘Brand of Odisha’ event will crown big & household brands of Odisha for their large share in the market. The awards would be presented under different categories like Hospitality, Lifestyle, FMCG, Automobile, Social Services, etc. ‘Emerging Global Brand’ is also one of the awards which will appreciate one of Odisha’s own emerging global brands.
“A brand helps not only develops number of products and services but also provides solution for the customers. Thus any good brand always focuses on great quality, wonderful customer experiences and a long term impact on the society. Thus, as a media house, OdishaLIVE, understands the industry and like to showcase and applause the great brands of our homeland,” said Mr. Sandeep Simon Behera, Head Sales & Branding, OdishaLIVE. He invites all the stakeholders to join the event and make it a grand success.