The Marketing Conclave is an annual convention, organised by KIIT School of Management (KSOM), and attended by industry leaders from the marketing world as well as academicians from prestigious institutes.
The Conclave 2018 was based on the theme ‘Future of Work’ (FOW). As we know, the concept of FOW is expected to unleash the forces related to demographics, technology and customer voice. Traditional marketing is becoming less effective in achieving the marketing goals of the firm. This Conclave was aimed to address a range of new realities in the marketing world affecting businesses today.